From Modern Mythcraft to Magical Surrealism

Online Publicity 101

Congratulations on your publication with Fantasy Magazine! Help us make sure your story gets the attention and recognition it deserves when it appears.

1. Help us promote you! If you can think of contests or tie-in articles to promote your piece, drop us a line at rambo@fantasy-magazine.com. We particularly like tie-ins that can be used to group several stories together, such as a 250-500 word Blog for a (whatever) piece that refers to several stories.

2. Some writers get by fine without an online presence. New writers, however, can find such a presence a tremendous help, whether it’s a simple blog or a full-blown website.

If you are not blogging, consider starting a blog or using a social networking site to post updates. Blogging and networking sites include: Blogger, LiveJournal, Facebook, MySpace, and Twitter.

When setting up accounts, use your name/pseudonym if possible. If your name/pseudonym is not available, get creative but use a name that your readers will recognize. If you already have accounts with these sites under “avatar” names, consider registering an additional account with your writing name. Make sure your e-mail address sounds professional and is not something like princesspandapants@sparklydreamland.com unless you are prepared to fully embrace that identity as part of your branding.

3. Make sure that your homepage, networking sites, and blogs all link to your piece on Fantasy Magazine. Use Fantasy Magazine’s online presence to your advantage. We will do the following: make sure your story is tagged in StumbleUpon and Delicious and shows up on our Facebook and Twitter streams as well as several blogs.

The more places that you have an online presence, the more opportunities you have to build your audience – but remember that such sites demand time and balance yours accordingly. You can automate your Twitter feed to publish Facebook and Livejournal – be efficient! In building an online presence, be sincere, enthusiastic and courteous. Participate in the communities you choose to publicize yourself in.

4. Use your friends’ online presence- make sure they know about your story and include the link so they can post it on their blogs. Consider guest-blogging if you know someone willing to let you appear on their site.

5. If you have a friend who is an established author, ask them to write an intro or blurb for your story. This can direct attention to your work. The more “buzz” you can generate about your story, the better. A polite note asking if they have the time/bandwidth to do this for you is normal. Remember to thank them for their consideration no matter what their answer.

6. Let your friends, family, and colleagues know about your accomplishment. Take a half hour to sit down and compile a list of addresses of people who might like to know your news. This list will serve you in good stead for future publications as well. Email them the link to your story and ask them if they’d like to swap links with you (good for you both). Include them in the celebration of your success!

7. Send announcements of your article or story to lists that would be interested, such as your writing group, organizations you belong to, other magazines in which you have appeared, etc. You may want to include a link to your piece in your e-mail or forum signatures.

8. If you have artistic friends and family members, combine energies and hold an event that promotes all of you, linking your audiences to your story sites, art sites, etc.

9. Engage readers online by responding to their comments at Fantasy Magazine and your other sites for the week or so after the publication.

10. If you are uncomfortable promoting yourself, then assign someone else to do it. A close friend or family member who believes in your work can be helpful. Remember, this person will represent YOU. Pick someone ready (and willing! Ask first!) to speak intelligently and professionally on your behalf.

You are welcome to redistribute and use this document for non-commercial purposes – please credit Fantasy Magazine!