Hey everyone, it’s Fantasy Friday, and that means it’s time to Blog for a Beer. (click here for the rules.)

This week we want to talk about book trailers. Over the past few years book trailers have gone from being novel (haha) to a staple for small presses and authors doing home-grown marketing. What we want to know is: do book trailers work on readers? Have you ever seen any that inspired you to buy the book? Any so interesting and engaging that you went straight to Amazon? Have you even ever watched one? Show us your favorites. And don’t be afraid to ask: what the heck is a book trailer, anyway?